Write and speak in short sentences.
Enough said.
A short sentence provides evidence of
clear thinking.
How
to Achieve Brevity
Make a point of getting to the point.
No rambling preambles. No one has time for unclear thinking unclear argument.
Make a habit of getting to the point.
How
to Achieve Impact
Structure your communication so you
offer a beginning, a middle, and an ending.
The beginning grabs the audience’s
attention.
The ending hooks the audience’s memory.
The middle supports your argument. Take
care, though. If the middle is too long, you will bury your message.
That’s why we call it the cemetery of
communications.
It also explains why you need powerful
openings and memorable closings to all forms of communication.
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