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Why the Word ”Interactivity” is Misleading

By Roger HB Davies

The generations are changing the language. Obvious. But as generations overlap in the workforce, some words merit closer attention.

For example, the words ” interactivity” and “connected.”

Gen-Yers see the words (and skill sets) as related to technical “connections,” e.g., social media and staying in touch via technology.

Boomers use the words very differently. They “connect” with people through face-to-face exchanges. They “interact” by talking and listening – on the phone, in client meetings, with each other.

© Canstockphoto
Two sets of skills, both important, both quite different and covered by two potentially misleading words.

Gen-Yers see “interactivity” as both a technical word and an “interpersonal” word. Boomers don’t understand this. Their spin on “interactivity” speaks to their bias towards and face-to-face communication.

Who’s right?


Gen-Y Style Communication Profile

What you see is what you get.

Sometimes this directness can be your downfall because people don’t always understand it. I personally value it. I’m married to someone who is incredibly direct, so it doesn’t phase me at all. But I wasn’t brought up with that directness.

I’ve learned to admire it because it brings to the table one really important thing that managers value: I can ask you for your opinion and know you’ll give it to me. I may not like the opinion, but I will usually hear the truth.

You can deal with that. At least the truth is out in the open.

Some people tell you what they think you want to hear. If you’re the CEO, that’s the worst thing to want.

I remember the first person who mentored me in life. One day he gave me a piece of advice that really upset me. Doesn’t really matter what it was , but it went “pow” in me. He said to me later, “You will find many people around who will pat you on the back and say what a great guy you are, but you will find very few people who will actually tell you the truth.”

What your generation brings to the table is a directness in communication, which all organizations need to understand and value.

If you find people are misinterpreting your directness, explain yourself.

Say to your boss, “Please understand that I’m direct and upfront in my communication. I’m not being rude, I’m just telling you what’s on my mind.”


© Canstockphoto/ Feverpitched

Gen-X Communication Style Profile

This is the in-the-middle group, probably brought up by boomer parents.

Gen-Xers have some insights that can help Gen-Yers – and Boomers.

Be aware that their perspective is half-way to being a boomer, half way to Gen-Yer. A foot in both camps.

Gen-Xers can provide that half-way advice to help you Gen-Yers on your career path.

Their challenge is that they can all too easily see both perspectives. They will give you a choice.

Only you can make that choice. So take control of your career.

No one else will.